How a Small Business Grew 300% Using WordPress for E-Commerce

Choosing the right e-commerce platform can make or break an online business. Many entrepreneurs struggle with expensive subscriptions, limited customization, and scalability issues. This was exactly the problem faced by **Lisa Carter**, the owner of a small handmade jewelry brand.

Lisa initially launched her store on Shopify but soon faced **high monthly fees and lack of flexibility**. She decided to switch to **WordPress + WooCommerce**, and in just one year, her sales grew by **300%**. Here’s how she did it.

🔍 The Challenge: Shopify’s Growing Costs

Lisa started her jewelry business as a side project. She chose Shopify for its ease of use, but as her store grew, she encountered several problems:

• 📈 **Rising Monthly Costs** – Shopify’s fees + third-party app costs added up.
• 🎨 **Limited Customization** – Custom features required expensive development work.
• 🚀 **Scalability Issues** – She wanted full control over her website’s growth.

Lisa realized she needed a more flexible and cost-effective solution.

💡 The Solution: Moving to WordPress + WooCommerce

After researching alternatives, Lisa chose WordPress with WooCommerce for its **affordability and customization**. Here’s what she changed:

1️⃣ Switching to a Cost-Effective Hosting Plan

Instead of paying Shopify’s monthly fees, Lisa opted for a **managed WordPress hosting plan** ($10/month), saving her **$100+ per month**.

2️⃣ Customizing Her Store with Free and Premium Plugins

With WooCommerce, Lisa could install **free plugins** for advanced features:

• 📦 **Product Variations** – Allowed customers to choose custom jewelry designs.
• 💳 **Multiple Payment Options** – Integrated Stripe, PayPal, and bank transfers.
• 📊 **SEO Optimization** – Used Rank Math to improve Google rankings.

3️⃣ Implementing SEO and Content Marketing

Unlike Shopify, WordPress gave Lisa **full control over her blog and SEO**. She created blog posts about jewelry trends, which helped her rank higher on Google.

4️⃣ Reducing Abandoned Carts with Email Automation

Lisa used **FluentCRM** (a WordPress plugin) to automate email reminders for customers who left items in their carts. This led to a **20% increase in completed purchases**.

5️⃣ Using Facebook Ads Without Extra Fees

Shopify charges extra fees for **Facebook Pixel tracking**, but with WordPress, Lisa integrated it **for free** using a simple plugin.

📈 The Results: 300% Growth in One Year

Within 12 months of switching to WordPress, Lisa saw:

• 🚀 **300% increase in sales**
• 💰 **50% reduction in operational costs**
• 📊 **Higher website traffic** from organic SEO

By choosing WordPress, she gained **full control over her store** while reducing costs. Now, her brand is expanding with international orders and influencer partnerships.

💬 Final Thoughts

If you’re struggling with high platform fees or limited customization, switching to **WordPress + WooCommerce** might be the best decision for your business. Lisa’s success story proves that with the right tools and strategy, small businesses can grow significantly.

Need help setting up your store? Check out this guide for more insights.